Worth · Buyers · Founders
What's your shape?
Five facts set your company apart. Together they decide what it's worth, and who will pay most for it.
Four families of shape
No two companies are alike.
The family tells you who's looking.
We weigh each fact the way a buyer would. The heaviest line sets your family, and your family tells you who pays most.
The Annuity
Revenue that repeats. Buyers pay for predictability.
Who pays most: Consolidators and infrastructure fundsThe Engine
Margin that compounds. Cash now, and plenty of it.
Who pays most: Private equity platformsThe Rocket
Growth that outruns the market. Buyers pay for next year.
Who pays most: Strategics buying the futureThe Keystone
One relationship carries a lot. The buyer who already serves it pays most.
Who pays most: A strategic already inside that customerYour company, not your category
We value what sets you apart. Your facts, weighed the way a buyer would weigh them.
Fit before price
The buyer who needs your shape pays the most. Your family tells you which kind of buyer that is, and why.
Founders first
Free to start and private by default. Nothing you enter is shown to a buyer unless you choose.
Your shape, your match
Value with its range, the buyers who fit your shape, and the levers that change it.
Open Founders → For acquirers and investors By invitationCapital
Research targets and buyers, read the people and the signals, and test fit before the first call.
Enter Capital → For everyoneInsights
Short, evidence-first notes on what moves valuations and who pays for it.
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